Organic Performance
Paid partnerships.
Organic performance.
No boost. Just good content.
Strategy-led storytelling, creator-executed.
No boost. Just good content.
Because the difference between a skip and a watch is usually just the first line.
I bridge the gap between creative storytelling and performance data.
At Wix, I built the global UGC program from the ground up — briefing creators and shaping the creative that became some of the brand's best-performing, lowest-cost ads.
I've spent five years making video work — across formats, budgets, and briefs. Creator-native content that feels real. Product videos that actually explain the thing. Presenter formats that build trust. User stories that make you feel something. Different formats, same goal: make people fall in love with the brand.
— let's get to work.